For a catalogue spanning wall panels, acoustic panels, flooring, decking and the finishing details that connect them, a better store starts with a better structure. ONX is planning the next Easy Panels experience around product discovery, sample ordering and the different needs of homeowners and trade buyers.
Easy Panels combines online retail with physical showrooms in Bournemouth and Aberdare. Customers may arrive with a room in mind, a preferred finish, a product specification or a need to see a sample before buying. The store needs to support each of those starting points without losing the detail that helps people choose.
The September 2026 audit mapped 224 products, 95 collections, 98 articles and 21 content pages. The task is to make this extensive catalogue easier to navigate while retaining established product addresses, product identities, reviews and useful editorial content. A visual redesign alone would leave the harder buying decisions unresolved.
Our role is to translate that inventory into a practical Shopify implementation plan: a clearer information architecture, more deliberate buying journeys and a defined boundary between native theme features and functionality that needs apps.
Map product families, room inspiration, finishes and accessories into an understandable navigation system. Plan native collection lists and product rails that help people move from a broad category to a relevant selection.
Plan sample access and a proposed Build your kit journey so that product exploration connects with the materials needed to complete a project. Calculator, bundles and visual sample features are being scoped as app modules.
Define trade access alongside the consumer experience. The planned B2B portal requires validation of app capabilities, Shopify plan, checkout behaviour and client-approved commercial rules before implementation.
Retain existing URL handles, product and variant identities and review relationships. Audit homepage links and content coverage so that a new layout does not silently remove useful routes through the store.
The work starts with a current-site inventory, then compares existing journeys with the proposed structure. Native capabilities and app requirements are assessed separately, with technical and commercial dependencies identified before build decisions are finalised.
The current output is a documented foundation for the redesign.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
