Discovery and comparison
Help customers navigate categories, understand differences and find the information needed to choose.
01 / Retail & ecommerce
Turn interest into a clearer buying journey.
For product businesses balancing acquisition, a growing catalogue and repeat purchases. Our experience includes jewellery, fashion projects and home-improvement retail.
Where we can help
Improve product discovery, coordinate campaigns with landing pages and connect customer follow-up to the buying journey. AI can support content preparation and localisation; automation can reduce repetitive catalogue and reporting work.
Relevant experience
Liri Jewellery: ongoing marketing services and brand materials. Easy Panels: a recent Shopify planning engagement covering an established catalogue and trade-customer journeys.
Practical scope
Where retail journeys can improve
Connected enquiries
Give retail and trade buyers appropriate routes. Capture context so a sample request or product question reaches the right team.
Campaign continuity
Connect product communication, landing pages and follow-up. Keep offers and product information consistent across channels.
Scope, responsibilities and measures are agreed before implementation.
Illustrative workflow
Example: from inspiration to a considered purchase
- Find a collection
- Compare products
- Request a sample
- Receive relevant follow-up
Questions before we start
Can retail and trade customers use the same site?
Often yes, with clear journeys and appropriate access. The right structure depends on pricing, ordering and account requirements.
Where would we start with a large catalogue?
Review categories, product information and the most important buying tasks. Choose a manageable area before changing the whole catalogue.
Explore the connections.
YOUR NEXT CHAPTER
Big ambition.
A clear next step.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
Start the conversationNo finished brief needed. Just a starting point.