ONX worked on Meryfor’s acquisition, website conversion and customer follow-up. A later Shopify redesign phase developed the site architecture, brand reference, wireframes and visual prototypes for review before implementation.
Meryfor is a Spanish fashion brand serving customers shopping for weddings, celebrations and other occasions. Its catalogue spans dresses, coordinated outfits and individual pieces, with shopping routes organised by collection and occasion.
A shopper needs to move from inspiration to a confident choice: the right occasion, garment, size and practical purchase information. Advertising, navigation, product presentation and follow-up need to support the same decision.
ONX’s work combined a website and sales-funnel audit with conversion and visual improvements, paid campaigns and email-system changes. A subsequent redesign phase prepared a structured Shopify experience for stakeholder review; that redesign is not presented here as a launched store.
Meta, Google Ads and Google Shopping campaign management sat alongside the website audit. This connected traffic generation with the pages and purchase journey receiving that traffic.
The improvement work covered visual and conversion changes, email-tool and template adjustments, remarketing, cart recovery and cross-selling. Existing Shopify automations were part of the working store; further email configuration and migration work continued alongside the redesign.
The Shopify planning work mapped collection and occasion routes, sale destinations, product pages, search and customer help. Existing URLs were retained in the proposed architecture, while repeated navigation access points led to shared canonical pages.
The redesign review package included a brand book, desktop and mobile wireframes and visual Shopify prototypes. Product selection, sizing help, empty states and the return to shopping were considered alongside the main page designs.
Look at acquisition, store experience and follow-up as parts of the same purchasing process.
Address campaign, conversion and email configuration needs in the existing ecommerce operation.
Review the sitemap, brand direction and prototypes before moving the redesign into implementation.
The work connects immediate marketing and ecommerce improvements with a considered plan for the next store experience. The redesign package gives the team a concrete basis for reviewing navigation and shopping decisions before implementation.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
