For Nantucket Beverages, ONX brought ecommerce, visual identity and commercial materials into one programme: a new website, brand guidelines, retail collateral and investor presentations, followed by website support.
Nantucket Beverages is a US drinks business rooted in New England coastal culture. Its Nantucket Red range reaches consumers through retail distribution and online discovery, so the brand has to speak to shoppers, stockists and commercial partners.
The business needed a consistent identity across very different settings: a digital storefront, a retail conversation, a vehicle wrap and a presentation. Each format needed its own practical information while remaining recognisably part of the same brand.
ONX delivered the NantucketBeverages.com website and a coordinated brand and production package. The collaboration also covered investor and distributor materials, with subsequent website maintenance and support.
Website work combined the drinks brand story with ecommerce and the migration of apparel from its previous Stran setup. AI-generated visual assets supported the digital presentation.
Logo vectorisation, colour variants and a brand book established typography, colour and visual-language guidance. The identity was applied to social banners, profile artwork, business cards and email signatures.
Investor presentations and product brochures organised the brand story for different audiences. Distributor one-pagers brought product and availability information into a format that could support retail conversations.
Truck-wrap production files extended the identity into an everyday brand touchpoint. Website support continued after the main delivery, keeping the collaboration connected to the live business.
Bring the identity, product story and audience needs into one creative direction.
Apply that direction to the website, commercial presentations and production-ready collateral.
Move from project delivery into website maintenance and practical updates.
The work gives Nantucket Beverages a consistent set of assets for customer discovery, retail conversations and business presentations. The value is in the connection between these touchpoints; this case does not attribute sales or investment results to the design work.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
