The business
The Best Shades provides custom window treatments and installation for residential, commercial and public-sector projects in the New York metropolitan area. Its range includes blinds, shades, drapery and motorised systems.
CLIENT STORY / The Best Shades
From local discovery to a confident first enquiry.
Brand, website, paid campaigns and commercial materials for a specialist window-treatment business in New York.
Earlier advertising campaigns · ongoing local SEO and website support · a separate nationwide No-Drill Emergency Lockdown Shade campaign remains at proposal stageVisit client website
The challenge
The same business serves homeowners choosing for a room and professional buyers evaluating a supplier. Its digital presence needs to explain the product choice, establish installation credibility and give each audience a relevant route to an enquiry.
The ONX role
ONX’s work spans brand and website development, paid marketing, content and reporting, together with capability and portfolio materials. The collaboration also includes ongoing local SEO and website maintenance.
The work, in detail.
A clearer specialist offer
Website and brand work bring the product range, installation service and enquiry journey into one presentation. The aim is to make a complex, made-to-measure offer easier to explore before a consultation.
Campaigns shaped by buying intent
Earlier Google campaigns addressed general residential searches and specific product interests, alongside remarketing. In June 2023, testing across Google, LinkedIn and Facebook accompanied a shift towards individual residential customers.
Local search and useful content
Article production and SEO support product discovery through useful content. Local SEO remains an ongoing workstream, alongside technical maintenance and website support.
Materials for commercial buyers
A capability statement organises the company’s offer, competencies, differentiators and project experience. A separate schools portfolio packages relevant installations for a more specific professional audience.
Reporting that supports decisions
Monthly and aggregated reports distinguish channels, audiences and campaign themes. They document the work and provide a basis for reviewing which types of enquiry the marketing is designed to attract.
How the pieces connect.
Separate the audiences
Recognise the different questions asked by residential customers and commercial or institutional buyers.
Connect discovery with the offer
Bring website content, search activity, advertising and enquiry routes into the same customer journey.
Support sales and ongoing improvement
Use capability materials, portfolio content and reporting alongside regular SEO and website support.
Project scope & deliverables
- Brand and website development
- Google advertising and remarketing work
- Historical LinkedIn and Facebook campaign testing
- SEO articles and ongoing local SEO
- Capability statement and schools portfolio
- Campaign reporting and website maintenance
ONX / The Best Shades
One specialist business. More than one route to market.
The work connects local visibility and consumer enquiries with the structured materials professional buyers need. It gives the business a broader commercial toolkit while keeping the different audiences and types of service clear.
ONX / CLIENT EXPERIENCE
The people behind the projects.
Client feedback on our brand, website and marketing work.
“a worry-free, result-driven journey”Explore the connections.
YOUR NEXT CHAPTER
Big ambition.
A clear next step.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
Start the conversationNo finished brief needed. Just a starting point.