The business
Votechnik develops automated recycling technology for a specialist industrial market. Its offer needs to reach buyers and partners who must understand both the equipment and the business case behind it.
CLIENT STORY / Votechnik
Making complex recycling technology easier to understand.
Website development, technical content, campaigns and CRM integration for an industrial technology business advancing automated recycling.
Website and marketing delivery in 2022–2023 · more recent hosting, maintenance and website supportVisit client website
The challenge
A sophisticated product needs more than a striking homepage. Prospective buyers need clear technical information, useful routes into the website and a practical way to continue the conversation. Communication must stay aligned as the technology and business evolve.
The ONX role
ONX supported the digital and marketing layer around the business: improving the website, producing content, running campaigns and connecting the site with HubSpot. Our role was to communicate the technology and support enquiries; the recycling engineering belongs to Votechnik.
The work, in detail.
A clearer website structure
In September 2022, the work included a new homepage, a dedicated SEO page and a lead-capture page, alongside simpler navigation. The work created distinct places to explain the offer and turn interest into a next step.
Technical content with a purpose
Articles and supporting creative materials gave specialist topics a consistent digital presence. Article artwork, product brochures and exhibition backdrop designs extended the story beyond the main website.
Enquiries connected to CRM
The HubSpot integration connected the website with a customer-management tool. This added an operational layer to the digital presence, alongside the enquiry and capture pages.
Campaigns and reporting
Earlier campaign work included Google and LinkedIn advertising, social activity and regular content production. Reporting brought website, content and campaign activity into one view for review and planning.
A maintained technical foundation
The initial work included a move to a faster web server. More recent support covers website hosting, maintenance and technical assistance, with further website text updates in 2026.
How the pieces connect.
Clarify the offer
Organise technical information around the questions a prospective buyer or partner needs answered.
Build the digital route
Connect website structure, content, enquiry pages and the CRM integration.
Support the ongoing presence
Use content and campaign reporting alongside hosting, maintenance and updates to keep the digital foundation useful.
Project scope & deliverables
- Homepage, SEO page and lead-capture page
- Navigation improvements and server migration
- HubSpot integration
- Articles and campaign creative
- Product brochures and event designs
- Hosting, maintenance and technical support
ONX / Votechnik
A connected digital foundation for a specialist business.
The work brings together product explanation, enquiry routes, marketing materials and the technical upkeep of the website. It shows how ONX can support an industrial business around a complex offer without blurring the line between communications and the underlying engineering.
Explore the connections.
YOUR NEXT CHAPTER
Big ambition.
A clear next step.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
Start the conversationNo finished brief needed. Just a starting point.