Liri's distinctive jewellery needed a marketing practice that could carry its identity across campaigns, content and customer contact. ONX's work connected brand materials, recurring marketing support, channel reporting and lead-journey planning.
Liri is an independent jewellery brand with an online collection-led shopping experience and a separate route for bespoke work. Its sculptural product language makes the quality of presentation central to how customers discover and understand the brand.
The strategic challenge was coherence: keeping the brand recognisable while working across different channels and customer journeys. Product communication, social content, advertising and follow-up needed to feel like parts of the same business rather than isolated activities.
ONX provided recurring full-marketing services under an iCMO engagement. The work brought together a brandbook, campaign and social materials, channel reporting and a lead-flow plan, connecting identity with day-to-day marketing.
A dedicated 24-page brandbook records the visual identity, including colour and logo-version guidance. It gives the marketing work a shared reference as materials move between formats and channels.
Social-post designs, reel covers, advertising creative and print materials carried the brand into its customer-facing communication across formats.
Full-marketing support continued across recurring engagements, bringing brand and campaign needs into a sustained working relationship.
A multichannel report brought website, social, Google Ads and Facebook Ads activity into one review, giving the team a shared basis for discussing activity and priorities.
The lead-flow plan maps a proposed journey from advertising, organic traffic and direct messages to landing pages, forms and chat, with MailerLite and spreadsheet touchpoints. This work covered journey planning; implementation of the complete flow remains outside this case’s delivered scope.
Use the brand identity as a common starting point for customer-facing materials.
Carry the same direction into campaigns and recurring marketing work.
Use channel reporting and lead-flow mapping to frame the next priorities.
A brand becomes useful when it guides the next campaign, the next piece of content and the next customer conversation. Liri shows how identity and marketing can be worked on together over time.
Client feedback on our brand, website and marketing work.
“They are as passionate about seeing your business succeed”
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