ONX connected paid campaigns, ecommerce SEO, product-page optimisation and email marketing for Y Siempre Mona, alongside work to organise the relationship between Shopify and its Meta commerce assets.
Y Siempre Mona is a Spanish fashion ecommerce business with collections for occasion dressing and everyday wear. Customers can arrive with a specific event in mind or discover a product through a campaign, making product presentation and relevant routes into the catalogue essential.
Campaign performance depends on more than the advertisement. Search visibility, product information, catalogue connections and follow-up all shape what happens after a shopper clicks. The project addressed these parts as a connected customer journey.
ONX supported paid acquisition and a defined ecommerce growth programme covering search, priority product pages and email campaigns. Supporting work mapped the relationship between Shopify, Meta business assets, the product catalogue and tracking.
The scope included Meta campaign management, Google Ads and Google Shopping, with international campaign activity included in the growth programme. Campaign work was tied to the products and buying occasions the business needed to communicate.
Ecommerce SEO and optimisation of 20 priority product pages formed part of the programme. Occasion-led search themes connected the way customers look for dresses with the information presented in the store.
The programme included two email campaigns per month during its service period, connecting customer communication with the wider merchandising and acquisition work.
An account-structure map documented old and new Meta business assets, catalogue and pixel relationships, and Shopify connections. This made dependencies and recovery tasks visible alongside customer-facing marketing.
Connect buying occasions and priority products with the channels that bring shoppers to the store.
Work on product information, search relevance and the commerce systems supporting campaigns.
Bring email communication into the same commercial plan.
The engagement brought acquisition, store content and follow-up into a shared programme. It illustrates how a fashion business can work on the full path from discovery to purchase without treating advertising as an isolated activity.
A better workflow. A stronger customer journey. An idea ready to become real. Tell us where you want to go.
